This is the story of how Pointless Plants grew to become the company it is today and what we’re now doing to make sure we’re not pointless.

Hello, I'm Nathan, the founder of Pointless Plants. Once upon a time, I was an airline pilot. Becoming an airline pilot had always been my dream job; but, the strange thing was, it never really matched my expectations. After a few years of flying, I knew I could be doing more than spraying jet fuel over the planet.

I’ve always found plants fascinating and pretty much every time I bought fruit from the supermarket, I would use its seeds to propagate its plants. My go-to favourite was the mango: I could get a tree out of a little seed. I began pondering the logistics of starting a mango tree farm in a one-bedroom flat in Crawley. I thought, “We could give this mango tree a name. We could call it Maggy, give it a story and Maggy would be our pal forever.” Of course, being the level-headed person in our relationship, my girlfriend said “That's POINTLESS!”. And so Pointless Plants was born.

This very website was created after watching a few Youtube videos and the first plant deliveries were made in my 15 year old Smart car. But the real growth in our seedling of a business came a little later. Like many people around the world, I was made redundant from my day job when the COVID-19 pandemic hit.

I knew this was the universe’s way of giving me a kick up the a*** and telling me it was time to get some help. So half of the business was sold to raise the money to take it to the next level. This cash moved us from a bedroom to a warehouse and, after months of nurturing and careful attention, Pointless Plants has begun to thrive.

THIS IS THE HEART OF THE BUSINESS, THE CENTRE OF EVERYTHING, THE PASSION AND THE THING THAT KEEPS US BEATING.

Pointless Plants is on a mission to make our planet a greener, healthier and happier place to live. We do this by offering affordable plants to everyone and providing the best service we can - all while giving back to the planet.For every order made, we plant 10 trees somewhere in the world. We are very conscious of the impact we have. We don’t want to just be a trendy brand; we want to represent a community of people who use their voices to do the right thing for the Earth.

I could write pages and pages about zero hour contracts, company politics and companies making millions of pounds while harming the planet. But, this won’t change anything. This outdated model of business is no longer sustainable in the twenty-first century and what truly matters are actions. After growing up with dyslexia, I’m very simple with my words but also believe that the right choices are simple, too. I wanted to create a company that is nice to people and to the planet and that company is Pointless Plants.

We do not measure our success by looking at our balance sheet. We measure our success by looking at how many trees we have planted in shrinking forests around the world. Our commitment to planting trees isn’t just a gimmick; we really believe that it has the power to change the world.

Planting trees has a huge number of benefits, including: 

1. Restoring animals’ habitats, which, in turn helps increase biodiversity by giving endemic species the chance to thrive
2. Removing carbon dioxide from the atmosphere by putting it back into the plants and soil, and therefore helping to reduce global warming
3. Cleaning the air by removing pollutant gases such as nitrogen oxides, ammonia, sulphur dioxide and ozone by trapping these gases in their leaves and bark
4. Restoring local ecosystems that have been destroyed by deforestation or other external factors
5. Reducing the impact of flooding and soil erosion, which helps to protect nearby communities and their livelihoods
6. Providing an income for tree planters in lower income countries.

Since we began in 2019, we’ve planted trees in Australia following the Black Summer bushfires through One Tree Planted and in other parts of the world.

We know that even the tiniest of actions towards making our planet a greener, healthier and happier place to live aren’t pointless, which is why we’re constantly working to make our processes and practices as sustainable as possible. Ultimately, resources taken from the earth should be given back in a complete cycle, with the objective of this being zero negative impact.

We are ambitious in our goals:

• By the end of 2021, we will be carbon neutral and, by the end of 2022, carbon negative - which means we will be removing more carbon from the environment than we emit.
• By the end of 2021, we will also be fully zero waste as a company.
• Our packaging is almost completely compostable. We understand recycling still uses energy that sometimes isn't from renewable sources and we are working hard to find a solution, such as biodegradable seed paper. We are in the process of changing our stickers to vegan stickers to help us meet this goal.
• We use delivery companies and suppliers that also align with our values and put their corporate social responsibility as a number one priority. Such as DPD who are aiming to be the greenest delivery company on the planet. WOW!