Here's The Story...
From Planes to Plants
The Early Days
The original website with 3 products. Created 27/11/18
The first few plant deliveries. 23/01/2019
Our first warehouse. (known as Mum&Dads house) Shoutout to them for all of the watering during the first year!
"This is the heart of the business, the centre of everything, the passion and the thing that keeps us beating."
We are on a mission to make our planet a greener, healthier, and happier place to live. We do this by offering affordable plants to everyone and providing the best service we can and giving back to the planet we live on.
For every order we plant 10 trees somewhere in the world. We are very conscious on the impact we are having, not only do we want to be a trendy brand but a community of people with powerful voices to really do the right thing. The outdated model of business is no longer sustainable in the twenty first century. We believe it is time to wake up, be nice and truly do the right thing for everyone.
We really believe in planting trees! There are a number of benefits from planting trees:
1. Restoring animals habitat and biodiversity.
2. Removing Carbon Dioxide from the atmosphere back into the plants and soil.
3. Restoring local ecosystems.
4. Providing an income for tree planters in lower income countries.
The list goes on and on and on....
Our current project
Currently, for every order we receive 10 trees are being planted by Ecologi in association with The Eden Reforestation project in Madagascar.
More than 90% of Madagascar’s original forests have been destroyed, displacing entire animal species and taking away the Malagasy’s ability to farm and live on the land. Entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.
We are funding to support the non-profit Eden Reforestation Projects as they continue to reforest the island. Eden are world leaders in responsible reforestation, having already planted 265 million trees and created 2.6 million work days for local communities.
We do not measure our success by looking at our balance sheet. We measure our success by looking at how many trees we have planted in shrinking forests around the world.
Closer to home, our packaging is almost completely recyclable. We understand recycling still uses energy that sometimes isn't from renewable sources and we are working hard to find a solution (including seed paper). We use delivery companies and suppliers that also align with our values and put their corporate social responsibility as a number one priority.
Ultimately, resources taken from the earth should be given back in a complete cycle with the objective of this being sustainable with zero negative impact.
We need you.
Our Pointless name helps us to remember our values.
"If you think you are too small to make a difference, try sleeping with a mosquito." -The Dalai Lama
Remember to not be Pointless.
We need your support and ideas so we can achieve our mission together!