Our Story

Here's The Story...

From Planes to Plants

Hello, I'm Nathan and in February 2019 I gave birth to Pointless Plants.
This is the story of how Pointless Plants was born and what we are now doing to make sure we are not pointless. I hope you like it.
Once upon a time, I was an airline pilot. Being an airline pilot was always my dream job. The strange thing was, it never really reached my expectation and after a few years of flying I knew I could be doing more than spraying jet fuel over the planet. Like many, the politics of the corporate world and the attitude of profit over people really started to grind on me. It was time to go back to my roots and think of something I really used to enjoy.
I have always found plants fascinating and pretty much every fruit I bought from the supermarket I tried to grow the seeds. My go to favourite was the Mango seed, almost every time I could get a tree out of a little seed. Living with my girlfriend, Mango trees kept popping up like no tomorrow! The idea of selling Mango trees popped into my mind and I was trying to think of the logistics of having a Mango Tree farm in a one bedroom flat in Crawley. I thought, ' We could give this Mango tree a name. We could call it Maggy, chuck some clothes on it, give it a story and Maggy will be our pal forever.' 
Of course, being the level headed person in our relationship, my girlfriend said 'That's POINTLESS'. Pointless Plants was born. That day the website was created after watching a few Youtube videos and the first plant deliveries were made in my 15 year old smart car. After working a little bit everyday, Pointless Plants seems to have taken off and it is starting to fly (excuse the pun).
During The COVID19 pandemic I was made redundant from my day job, I knew this was the universes way of giving me a kick up the... When you lose your income, just like many have during the COVID period, its tough!! It was time to get some help. Half of the business was sold to raise money to take the business to the next level. It moved the business from a bedroom to a warehouse as well as loads of exciting new things that are happening or about to happen (fingers crossed).
I could write pages and pages about zero hour contracts, company politics and companies making millions of pounds while harming the planet. But, this isn't going to change things. After growing up with dyslexia, I am very simple with my words. I want to create a company that is nice to people and to the planet - that's it!

The Early Days

The original website with 3 products. Created 27/11/18


The first few plant deliveries. 23/01/2019

Our first warehouse. (known as Mum&Dads house) Shoutout to them for all of the watering during the first year!


Our Mission

"This is the heart of the business, the centre of everything, the passion and the thing that keeps us beating."  

We are on a mission to make our planet a greener, healthier, and happier place to live. We do this by offering affordable plants to everyone and providing the best service we can and giving back to the planet we live on.

For every order we plant 10 trees somewhere in the world. We are very conscious on the impact we are having, not only do we want to be a trendy brand but a community of people with powerful voices to really do the right thing. The outdated model of business is no longer sustainable in the twenty first century. We believe it is time to wake up, be nice and truly do the right thing for everyone.

We really believe in planting trees! There are a number of benefits from planting trees:

1. Restoring animals habitat and biodiversity.

2. Removing Carbon Dioxide from the atmosphere back into the plants and soil.

3. Restoring local ecosystems.

4. Providing an income for tree planters in lower income countries.

The list goes on and on and on....


Our current project

Currently, for every order we receive 10 trees are being planted by Ecologi in association with The Eden Reforestation project in Madagascar. 

More than 90% of Madagascar’s original forests have been destroyed, displacing entire animal species and taking away the Malagasy’s ability to farm and live on the land. Entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.

We are funding to support the non-profit Eden Reforestation Projects as they continue to reforest the island. Eden are world leaders in responsible reforestation, having already planted 265 million trees and created 2.6 million work days for local communities.


Thank you!

We do not measure our success by looking at our balance sheet. We measure our success by looking at how many trees we have planted in shrinking forests around the world. 

Closer to home, our packaging is almost completely recyclable. We understand recycling still uses energy that sometimes isn't from renewable sources and we are working hard to find a solution (including seed paper). We use delivery companies and suppliers that also align with our values and put their corporate social responsibility as a number one priority.

Ultimately, resources taken from the earth should be given back in a complete cycle with the objective of this being sustainable with zero negative impact.

We need you.

Our Pointless name helps us to remember our values.

"If you think you are too small to make a difference, try sleeping with a mosquito." -The Dalai Lama

Remember to not be Pointless.

We need your support and ideas so we can achieve our mission together!